Hugo Boss AG, together with its subsidiaries, provides apparels, shoes, and accessories for men and women worldwide. The company offers licensed products, such as fragrances, eyewear, watches, children's fashion, and cycling. It markets and sells its products under the BOSS and HUGO brand names through freestanding stores, shop-in-shops, factory outlets, multi-brand stores, and franchise business, as well as online retailers, distribution, and stores. The company was founded in 1924 and is based in Metzingen, Germany.