First Reliance Bancshares, Inc. operates as the bank holding company for First Reliance Bank that provides banking products and services in North and South Carolina. The company provides checking, savings, money market, Christmas and vacation club accounts, and individual retirement accounts, as well as certificates of deposit. It offers personal loans, including unsecured, auto, real estate, overdraft protection, and other loans, as well as home equity line of credit; business loans, such as business installment, commercial real estate, business loan checklist and overdraft protection loans, as well as business lines of credit; mortgage products and services; and debit and credit card services. In addition, the company offers treasury; online, mobile, and business banking; business bill pay; fraud prevention; and other services. First Reliance Bancshares, Inc. was founded in 1999 and is based in Florence, South Carolina.