Onion Global Limited incubates, markets, and distributes consumer brands in China and internationally. The company operates a platform that offers various lifestyle products from brand partners, including clothing, food, housing, and transportation. It also offers marketing services, such as social reputation, offline promotion, KOC micro-influencer spread, outdoor advertising, digital marketing, and micro-endorsement; product information support services; blockchain traceability services; and warehousing and logistics services. The company markets its products through stores and online channels. Onion Global Limited was incorporated in 2009 and is based in Guangzhou, China.