U-Swirl, Inc., together with its subsidiaries, operates and franchises self-serve frozen yogurt cafes. It operates and franchises frozen yogurt cafes under the U-SWIRL Frozen Yogurt, CherryBerry, Yogurtini, Fuzzy Peach, Aspen Leaf Yogurt, Yogli Mogli, Let's Yo!, and Josie's Frozen Yogurt brand names. The company's cafes offer frozen yogurt in non-fat and low-fat flavors and with toppings. U-Swirl, Inc. was incorporated in 2005 and is headquartered in Durango, Colorado. U-Swirl, Inc. operates as a subsidiary of Rocky Mountain Chocolate Factory, Inc.