BrilliA Inc designs, manufactures, and sells ladies intimate apparel in North America, the European Union, the Asia Pacific, Latin America, the Middle East, and internationally. The company's products include active, shape, sleep, baby, and swim wear; bra and panties; lingerie; brassiere; bodysuits; dresses; tops; and other products under DIANA, Vanity Fair, Hanes, Wonderbra, Playtex, Bali, Maidenform, Jockey, Lands' End, fleur du mal, Kiki de Montparnasse, and Bra n Things brands. It sells through website, social media, and marketplace platforms like Shopee. The company was incorporated in 2023 and is based in Singapore.