Liftoff Mobile, Inc. provides performance marketing and monetization solutions for the app economy. Its AI-powered platform, Cortex unifies marketing, creative, and monetization to deliver measurable performance across the app lifecycle. The company enables advertisers to unlock profitable user growth while helping app publishers maximize revenue with advanced ad monetization technology. It serves customer base across gaming, consumer, and emerging app categories. The company was founded in 2011 and is headquartered in Redwood City, California.