Mixed Martial Arts Group Limited operates in the martial arts and combat sports industry. The company offers subscription-based products and services, including business tools such as TrainAlta, the UFC Gym Partnership, and in-gym training passes; BJJLink, a gym management platform; Hype, a marketing and lead-generation platform; and MixedMartialArts.com, a community and commerce platform. It operates in Australia, Argentina, Chile, Colombia, Costa Rica, Ecuador, Guatemala, Mexico, Peru, Puerto Rico, El Salvador, Uruguay, and Venezuela. The company was formerly known as Alta Global Group Limited and changed its name to Mixed Martial Arts Group Limited in December 2024. The company was incorporated in 2013 and is based in Manly, Australia.