Perfect Moment Ltd., together with its subsidiaries, owns and operates a fashion brand that offers ski, surf, and activewear collections under the brand name of Perfect Moment in the United Kingdom, rest of Europe, the United States, and internationally. The company offers skiwear, outerwear, swimwear and activewear for women, men, and children. It sells its products through direct-to-consumer ecommerce, retail store, wholesale partnerships with retailers, select concession formats, and licensed international wholesalers. The company was founded in 1984 and is based in New York, the United States.